Complex topics deserve more than standard icons. In my design process, I use illustration to clarify structure, highlight relationships, and tell nuanced visual stories—especially where conventional graphics fall short. Every project begins with a deep dive into the subject matter. I work closely with scientists, communicators, or project leads to identify the key messages and structural logic that need to be conveyed.
Client: Leibniz Institute of Freshwater Ecology and Inland Fisheries (IGB) in the Forschungsverbund Berlin e.V.
Before switching on Illustrator, I develop analog or digital sketches. These rough visuals are not about polish—they’re about alignment.
They help:
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define the visual strategy,
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test ideas and metaphors,
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and clarify composition, hierarchy, and tone.
These sketches serve as a discussion tool: they allow you to assess whether the motifs and layout match your intent—before committing to final artwork.
Feedback is essential. I present multiple versions or compositional options where needed. Together, we refine the direction until structure and message align.
